A note from the school nurse that says, “Your child has head lice.” is enough to send many parents into a panic. Head lice are parasites of humans that have co-evolved with humans over several million years of our evolution. Historically, the lice-infested human condition has been far more common than the lice free existence most Americans have come to accept as normal. Humans only remain lice free when a concerted effort is made to remove lice and quarantine their spread. Head lice are common in schools (private as well as public) and many school districts will inspect children for lice.
So what is a parent to do? Many parents have busy schedules. A trip to the pharmacy, trying to understand the intricacies of lice shampoos, worrying about the effects and efficacy of the lice pesticides and time devoted to nit picking is more than many parents bargained. This, plus the development of heat treatment for controlling head lice has opened the door for new business.
Salons with names like “Ladybug Lice Removal“,”Nitless Noggins“, “Nit Nerd“, “Nit Picky” and more are springing up. These new services provide jobs for people who specialize in lice removal. These salons can offer LiceBuster and other heat treatments that avoid the pesticide resistance problems and side effect associated with pesticides present in lice treatments. The price, often between $100 and $200 limits the affordability of the service. However, for people who lack the time and expertise to deal with the problem themselves, a chic salon with TV and relaxing chairs is an attractive option. A one time session of about 1 h may be enough to get rid of the problem and allow the family life to return to normal.