The mission of the US-FWS:
to work with others to conserve, protect and enhance fish, wildlife and plants and their native habitats for the continuing benefit of the American people.
The mission of the NWF:
Inspiring Americans to protect wildlife for our children’s future.
The goals are to protect Monarch Butterflies in their breeding grounds and migration corridors; increase awareness of the importance of Monarchs and other pollinators; and engage the public, their organizations and government in conservation efforts. The NWF will address the Monarch issue through its gardening for wildlife program, provide opportunities for public engagement an disseminate information. The US-FWS will make lands available, develop a communication strategy, task its Urban Wildlife Initiative to involve a wide range of organizations, provide funding and staff assistance and work with other federal agencies to leverage local efforts.
This memorandum creates a Monarch Conservation Fund, the first fund dedicated to monarchs. The US-FWS contributed $1.2 million to start the fund which will seek donations from individuals and private organizations.